Olay has signed its first celebrity brand ambassador for North America: Carrie Underwood.

Multi-platinum singer-songwriter Carrie Underwood is the new ambassador for Olay. The 27-year-old, GRAMMY award-winning artist amplifies a positive message for a new generation of women to challenge their own skin’s possibilities with the latest advances in skin care from Olay as part of the brand’s “Challenge What’s Possible” campaign. In her new role with Olay, Carrie will also represent a line of skin care products for the brand. The campaign is scheduled to debut later this year.

“We are thrilled that someone as inspirational as Carrie has joined Olay,” said Joe Arcuri, Vice President for North America, Procter & Gamble Beauty. “Carrie epitomizes Olay’s mission to challenge possibilities and encourage a new generation of women to learn about skin care and make a noticeable impact on their skin’s appearance.”

“With her genuine beauty and girl-next-door likeability, Carrie is a natural fit and wonderful addition to the Olay family,” said Chris Heiert, Marketing Director, Olay. “Through all her success, Carrie remains grounded and connects with women everywhere using her powerful voice. She personifies the iconic image of the brand while representing the faces of the future.”

“I am so excited to be associated with a beauty brand that has been trusted by women for more than 50 years,” Carrie said. “As a little girl I remember my mom always using the original Olay Beauty Fluid and encouraging my sisters and I to take care of our skin. I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skin care products that do what they promise. My music career has been a dream come true and proven to me that the seemingly impossible can be achieved. Olay’s inspiring campaign echoes my beliefs.”

With millions of fans worldwide, Carrie has achieved remarkable success since winning the fourth season of American Idol and releasing three critically-acclaimed albums since 2005. To date, she has sold more than 12 million albums and recently placed her 13th song at #1 on the charts. She is a five-time GRAMMY award winner, three-time Country Music Association and Academy of Country Music Female Vocalist winner, and the reigning two-time AMC Entertainer of the Year where she became the first female artist to win the prestigious award two years in a row. In 2008, she also became a member of the Grand Ole Opry.

Olay is also a proud sponsor of Carrie’s “Play On Tour” this fall with shows in cities throughout the U.S. and Canada from September to December 2010. The tour promotes her third chart-topping album of the same name. For up-to-date tour information, log on to www.carrieunderwood.fm.

Carrie Underwood joins a celebrated list of well-known Olay brand ambassadors around the world, including renowned actress Maggie Cheung in Greater China, revered singer and actress Lucero in Latin America, and acclaimed actress Thandie Newton in the United Kingdom.

Visit www.facebook.com/olay to view the internet broadcast of Carrie’s Olay press announcement or Olay to explore the brand’s extensive selection of skin care products for women of all ages.

Nicole Richie has dyed her hair blonde again. Today she Tweeted this: “Let’s Do A Makeover …” and then linked to this photo of her NEW haircolor and hairdo. She said: Last night we played Clueless. Andy and George played Cher & Dionne, and I played Tai. “aaahhh!! project!”

Her Haircut is by Andy Lecompte, color by George Papanikolaslink.

What do you think of her new do? I personally love it!!

Wow! Look at Victoria’s Secret model, Alessandra Ambrosio, on the cover of Love magazine. She traded her tan and beautiful sun kissed locks for darker hair, pale skin, and intense red lips. Very gothic. What do you think of her look for Love magazine?

Teri Hatcher has banned Botox.

The actress posted a photo album on Facebook Monday titled “Oy with the Botox!” featuring several pictures of her wrinkling up her face.

She wrote:

“Thought about all those damn critics of my face. Love it or hate it, my face that is, [it's] no surgery, no implants… no matter what ‘they’ say. Decided I’d shoot myself in to reveal some truths about “beauty” and hope it makes you all easier on yourself.”

Did she ever use botox? Yes, Hatcher admits she’s used fillers in the past.

“Did I ever toy with fillers or Botox over the years? Yes. Tell me does this look Botoxed to you? Yes I am alone in my bathroom naked in a towel on behalf of women everywhere trying to make a point. Women YOU ARE BEAUTIFUL.”

I love her honesty and the fact that she is willing to show herself with no makeup on for millions to see. She’s obviously still a very beautiful woman with or without botox. What do you think?

Just ten days into her thirties and Jessica Simpson is already seeing the effects of aging.

“It is official — I’m 30 and found a wrinkle,” Jessica Tweeted on Monday. “Damnit!”

I wonder how harsh she’s been with her skin? I’m 31 and so far no wrinkles (thankfully), but I do try to take great care of my skin.

I just came across the new make-up ad images of Scarlett Johansson for Dolce & Gabbana and she looks stunning in them.

So stunning it makes me want to run out and purchase some Dolce and Gabbana items immediately. But will the products really make me look as fabulous as Miss Scarlett? I highly doubt it , though it’s worth a shot. Hey, I was told years ago that I resemble her (though I don’t see it at all) so it could happen. Right?

I’m loving the first picture with the blue shadow the most. What about you?

It’s official: Kate Hudson has reached ultimate Hollywood Golden Girl status. Just this morning, Revlon Inc. named the beautiful actress Almay’s new Global Brand Ambassador.

Kate will start appearing in ads worldwide with her first campaign for the brand scheduled to debut later this year.

“Almay is known for its fresh, effortless approach to beauty,” Kate says in the official release. “At the end of the day we all want to have fun and feel beautiful– that’s what Almay is all about.”

Source: People StyleWatch

On the May cover of Marie Claire magazine, Jessica Simpson went without makeup or retouching.

The reason: To promote her new initiative, “A Beautiful Me,” a program she is launching next month to encourage young women to love themselves and feel comfortable in their own skin.

“I don’t have anything to prove anymore,” says the singer, 29, who once admitted to getting too much Restylane in her lips. “What other people think of me is not my business.”

Still, she tells the magazine she likes to get dolled up every once in a while. “If I’m in a mood to go out and feel hot and sexy, I want long hair that I can feel on my back,” she says. “But I also like bed head.”

Although Simpson said she was thrilled to shoot VH1’s The Price of Beauty — which centers on her world travels to discover how other cultures define beauty — viewers aren’t responding. Her show’s March debut attracted around 1 million people, getting beat by a show on The History Channel.

Have you seen the Price of Beauty yet? What did you think of it? I think Jessica Simpson is such a pretty girl with or without makeup don’t you?

Source

Gisele Bundchen has just launched a new skincare line called Sejaa Pure Skincare. Sejaa is the result of many years of passionate development.

Driven by the desire to develop a line of pure and natural skincare, Gisele also wanted to create products with as little impact on the environment as possible. Using all-natural ingredients, calming fragrances, thoughtful packaging and recycled paper, Sejaa Pure Skincare was born.

The result? A revolutionary skincare line that protects and supports your skin’s natural radiance, while also protecting the health and beauty of our environment.

This collection sounds wonderful and the fact that Gisele has amazing skin makes me want to buy it even more.

What do you think of the new collection?

You can check out the line at Sejaa.com.